For the launch of Maybelline's Colossal Chaotic Lash, we were tasked with the challenge of persuading our fans to redefine what they know about mascara. To do this, we translated runway to everyday by creating accessible, engaging tutorials and by daring fans to embrace a spontaneous new lifestyle when they #BrushWithChaos.
Creative Team: Vicen Akina, Kendra Jones
Agency: Code & Theory
We reinforced our campaign message on social by daring fans to #BrushWithChaos