We were tasked with creating social content for smartwater's evergreen content for summer.
We utilized social listening to identify key emotions and feelings tied with summer. From there, we developed a series of social posts supporting their three brand pillars: fashion, food and fitness.
By incorporating movement into their predominantly still feed we enhanced the thumb-stopping power of their posts on Instagram and Facebook.
Creative Team: Liz Lightbody, Carrie Ingoglia, Ally Lindsay